Jon Ferrara joins Will on this episode of the Salesman Podcast to discuss why salespeople should refocus their time and start to sell through social.
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The Power Of Customer Relationship Management
The show is kicked off with Jon explaining what life was like before computerised CRM systems and the huge pain it was to keep track of your business dealings.
“What we’re all weird to do is connect with other human beings. I think that we’re addicted to the emotion and the connection.” – Jon Ferrara
The show is wrapped up with Jon explaining the importance of having mental space and Will once again brings up the fact that salespeople should at least experiment with meditation.
“Your passion, plan and purpose can be personal and it can be business. I think you should have both” – Jon Ferrara
Jon and Will also cover –
- What there was before CRM systems
- The dunbar number and reality TV
- Why having a passion, plan and purpose is important
- The benefits of social media for salespeople
- Why you should create a blog
- Meditation for salespeople
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Partner: ClearSlide
ClearSlide reduces sales cycle length and decreases time wasted on unqualified leads by providing you realtime analytics into how your customers interact with content.
It enables you to track when prospects open emails or views documents you’ve sent, and helps you engage with your customers.
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Guest info:
Jon has over 20 years of experience in Customer Relationship Management (CRM) and Sales Force Automation (SFA). An entrepreneur at heart, Jon founded GoldMine CRM in 1989 with a college friend and turned it into a very successful venture that he eventually sold to FrontRange. In 2009, Jon founded Nimble, Inc. and is ready to strike again!
Show notes:
