Fatal Cold Email Mistake That’s DESTROYING Your Sales

Want more meetings from cold emails? Stop triggering the “salesperson alarm” that makes prospects instantly reject you. In this podcast, I reveal why your emails aren’t converting and how to fix them. Most salespeople make emails about themselves, send obnoxious bumps, and follow up without adding value – all triggering resistance. Instead, build authority through […]

Cold Outreach MASTERCLASS: From Ignored to Booked in 15 minutes

Obsessing over perfect emails is usually just procrastination – salespeople afraid of rejection who hide behind formatting instead of doing real outreach. When you have genuine value to offer, you don’t need fancy formatting or perfect structure. This podcast explains why “ugly” emails actually perform better: they have improved deliverability (fewer images/links means less spam […]

Q/A: Do “Champions” Matter in 2025? Can You Change Someone’s Mind?

Summary In this episode of the Salesman Podcast, Will and Liam delve into the intricacies of sales, focusing on the importance of identifying true champions within organizations, understanding the role of decision makers, and effectively navigating objections from prospects. They emphasize the significance of recognizing pain points in sales conversations and the timing involved in […]

Josh Braun: The superpower is understanding how your mind works! Do it afraid – then do it again.

Josh Braun is a renowned sales expert and master copywriter who helps salespeople cut through the noise and connect authentically with their prospects. His unique approach combines deep problem understanding, mindfulness practices, and authentic storytelling to help salespeople stand out in today’s crowded marketplace. With nearly a quarter million followers on LinkedIn, Josh’s practical, no-nonsense […]

Q/A: Should You Sell on Emotions or Logic? Is Storytelling Still Relevant in Sales?

Summary In this episode of The Salesman Podcast, Will and Liam delve into the emotional aspects of sales, emphasizing the importance of understanding buyer emotions while maintaining a logical approach. They discuss the strategic use of storytelling in sales conversations, highlighting the need for relevant anecdotes that resonate with prospects. The conversation also explores the […]

Sales Expert: Your ROI calculator is worthless to executives! Stop creating your own objections.

Summary In this conversation, Tony Hughes discusses the evolving challenges of closing B2B deals, emphasizing that the opening phase is more critical than the closing phase. He highlights the importance of engaging with senior decision-makers and creating a compelling business case that resonates with their needs. The discussion also covers strategies for qualifying prospects based […]

Victor Antonio: 80% of sales conversations will be handled by bots!

Summary In this conversation, Victor Antonio discusses the emergence and implications of AI sales agents, exploring their capabilities, the future of sales, and the evolving relationship between humans and AI. He emphasizes the potential for AI to enhance sales processes while also addressing the challenges and ethical considerations that arise as technology becomes more integrated […]

Sales Trainer: Your sales tech is worthless without conversations! AI won’t save bad salespeople.

Summary In this conversation, Anthony Iannarino emphasizes the critical role of conversations in sales, arguing that technology cannot replace the value of direct communication with clients. He discusses the importance of understanding client needs, creating value through informed discussions, and building confidence in sales professionals. The conversation also touches on the future of sales in […]

Sales Expert: Being Human Matters More Than Ever In Sales! Sell Like YOU!

Summary In this engaging conversation, Will and Jeff explore the importance of authenticity in sales, emphasizing that individuals sell best when they embrace their true selves. They discuss the impact of AI on sales and the necessity of becoming a ‘market of one’ to stand out. The duo highlights the irreplaceable human element in sales, […]