Ben Decker joins Will on this episode of the Salesman Podcast to discuss how to better communicate and so sell, in the corporate B2B world.
Audio
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Sales Communication
The show is kicked off with Will asking Ben if communication is a learn-able skill or if it’s something you’re born with and if this is what separates the A* from the A salespeople?
“The best [communicators] are aware of what they’re doing and what they want to do“ – Ben Decker
The show is wrapped up by looking at why most presentations are a real bore to sit through and how they can be used as a genuine tool to influence and inspire others.
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Partner: ClearSlide
ClearSlide reduces sales cycle length and decreases time wasted on unqualified leads by providing you real time analytics into how your customers interact with content.
It enables you to track when prospects open emails or views documents you’ve sent, and helps you engage with your customers.
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Guest info:
Ben Decker is the leading expert in messaging and business communications. As Chief Executive Officer of Decker Communications, Inc., Ben lives the firm’s mission of transforming business communications.
He has worked with hundreds of leaders in Fortune 500 companies to strategize and implement communications solutions that are practical, direct and attainable.
Show notes:
Prezi.com – Awesome alternative to Powerpoint
Made to Stick: Why some ideas take hold and others come unstuck
Blink: The Power of Thinking Without Thinking
Communicate to Influence: How to Inspire Your Audience to Action
