Bryan Kramer joins Will on this episode of the Salesman Podcast to discuss why B2B and B2C selling is out and human to human selling is the only way to succeed in the internet age.
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Human to human
The show is kicked off with Bryan explaining what human to human sales is and why salespeople could never be replaced by automated software.
“I don’t think sales has a place on social media at all” – Bryan Kramer
The show is wrapped up with Bryan wraps up the show by looking at the idea of “social selling” and how he feels it should be renamed as “social caring”.
Bryan and Will also cover –
- Could automated software do a consultative sell better than a human?
- Why B2B and B2C are out and human 2 human is in
- The issues with “social sales”
- How to use social to connect with Bryan directly
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Sponsor: Pipedrive CRM
Pipedrive is the CRM built by salespeople for salespeople.
Salespeople like Pipedrive because it visualises your sales pipeline, highlights your opportunities and ensures important conversations don’t get dropped.
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Guest info:
Bryan Kramer is one of the world’s foremost leaders in the art and science of sharing, and has been credited with instigating the #H2H human business movement in marketing and social.
With over 300,ooo social fans and followers, and an intimate understanding of the intricacies and interworking of both social technologies and social behaviors, Bryan is both a practitioner and authority on the subject.
Show notes:
Books mentioned:
Shareology: How Sharing is Powering the Human Economy
There is No B2B or B2C: It’s Human to Human: #H2H
