Jack Kosakowski joins Will on this episode of the Salesman Podcast to put social selling into context and give some real life examples of how it can, should and must be used.
Audio
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How To Sell Socially
The show is kicked off with Will explaining to Jack a new video series he’s producing showing the real life trials and tribulations of closing a deal through social selling.
“I’m trying to add value to their experience, to give my network away to them, to get them some viability“ – Jack Kosakowski
Jack goes on to point out some points where Will is going right and some points where he’s going horribly wrong.
“The content is the bait. The better the content, the better the fish” – Jack Kosakowski
The show is wrapped up with Jack explaining the importance of high quality sales content to initiate the conversation and re-engage prospects time and time again.
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Partner: ClearSlide
ClearSlide reduces sales cycle length and decreases time wasted on unqualified leads by providing you real time analytics into how your customers interact with content.
It enables you to track when prospects open emails or views documents you’ve sent, and helps you engage with your customers.
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Guest info:
Jack Is known as the “SaaSaNova” of marketing automation in his social networks. He is a passionate practitioner and visionary in the social selling space, which is apparent in all of the content he has published on LinkedIn, Business2Community, Sales Hacker, Convince and Convert, and Act-On Software’s blog.
Jack is currently Global Head Of Social Sales Disruption at the Creation Agency. He works with B2B companies to infuse social into the traditional B2B sales process. He is also in charge of marketing automation and social media targeting in the US.
Show notes:
Not Taught: What It Takes to be Successful in the 21st Century that Nobody’s Teaching You
