Julio Viskovich joins Will on this episode of the Salesman Podcast to discuss the importance of content as a tool to social sell and close more deals in the internet age.
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Using Content To Crush Your Sales Target
The show is kicked off with Julio confirming that, yes, all professional sales people need to be using social sales to thrive.
“Social has so many elements that need to be in the sales process today” – Julio Viskovich
Julio then dives into why social selling is so important and how content not the platforms makes up the bulk of what sales professionals should be focusing on.
“The buyer has changed completely. They’re doing research online.” – Julio Viskovich
The show is wrapped up with Julio looking forward a little and making a prediction of whether sales and marketing should be the same department with how closely they need to work together for content to have the most dramatic impact.
Guest info:
Julio Viskovich is a social selling trainer, consultant and implementation specialist. He has worked with a number of Fortune 500 brands including InBev, Roger’s Wireless, Microsoft, IBM and Canada’s tech darling HootSuite to develop, implement, to build national social sales teams and training programs.
He has been named Top 25 Most Influential Inside Sales Professionals of 2013 by AA-ISP, named by InsideView and Social Selling University as 1 of the top 15 professionals using social selling in 2012 and featured by Eloqua’s Grande Guide to Social Selling.
Show notes:
Book – Sellarketing: A tweetable guide for B2B sales leaders and practitioners
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