Audio
Using Content To Create A Personal Brand
The show is kicked off with Mark explaining the importance for sales professionals to be creating or curating industry content to set them apart in a busy marketplace.
“Creating content or curating content that can help our customers, I think it’s critical today” – Mark Schaefer
Mark then shares his thoughts on how he thinks everybody should be creating content, regardless of whether you intend to sell through it or not.
“Personally I believe and lets not limit it to blogs, lets say everybody should create content” – Mark Schaefer
The show is wrapped up with Mark pointing out that creating content isn’t enough, the second and perhaps even more important part of the puzzle is the ability and channels to distribute content to an audience.
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Partner: Showpad
Showpad allows marketers to provide valuable content to sales while controlling the brand message.
It allows sales reps to easily find that content, share it with prospects, and track usage.
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Guest info:
Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world.
Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.
He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government.
Show notes:
Mark’s podcast: The Marketing Companion Podcast
Book: The Content Code: Six essential strategies to ignite your content, your marketing, and your business
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