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Janet Fouts is a social media expert and joins me on the Salesman Podcast to see how the average salesperson can leverage social media to close more deals in the real world.
Is social media affecting sales or is it just hype?
We start the show with Janet explaining why social media is a vitally important tool for all salespeople.
“People are evaluating products online before they make purchases and so we’re dealing with a much more informed consumer base. Social media gives us the power to inform them.”
Janet and I then give a few examples of how salespeople can be part of the informing process and some practical tips that you can take away from the show and implement into your sales strategies right away.
We cover –
- How easy is it really to build an audience on social media
- Why you need to become a thought leader in your products space
- Should your company set all this up or is it down to the individual
- How to become unsackable
- Why you need a strategy
- How to use social media to break out of obscurity
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Guest info:
Janet Fouts is Founder and CEO of Tatu Digital Media, a San Jose Digital Marketing Agency. Founded in 1996, Tatu Digital works with a range of clients from tiny non-profits to Fortune 50 corporations to manage brand reputation, create effective social business strategies, manage campaigns, search engine optimization and marketing.
Janet is listed as the Top 50 over 50 by Brand Quarterly Magazine and Top 100 Giving Influencers on Twitter by Give Local America.
Show notes:
Books mentioned:
The Tipping Point: How Little Things Can Make a Big Difference
