Audio
What Is Entrepreneurial Selling
The show is kicked off with Craig defining to Will what entrepreneurial selling is and what professional salespeople can learn from it.
“Entrepreneurial selling takes an otherwise normal professional, B2B sales process and it stretches it at both ends.” – Craig Wortmann
Craig then shares his thoughts on the importance of targeting the correct prospects and knowing your niche inside out as a sales professional.
“It’s relationship management and measurement. You should push those two things together” – Craig Wortmann
The show is wrapped up with Craig diving into measuring your success at the end of the funnel and managing your relationships long after the deal is closed.
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Guest info:
Craig Wortmann is a three-time CEO, Clinical Professor and author.
As Founder and CEO of Sales Engine Inc., Craig and his team help firms build and tune their sales engine. Craig’s firm works with teams all over the world to develop their knowledge, skill and discipline and to translate those key assets into higher performance.
Show notes:
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