Obsessing over perfect emails is usually just procrastination – salespeople afraid of rejection who hide behind formatting instead of doing real outreach.
When you have genuine value to offer, you don't need fancy formatting or perfect structure.
This podcast explains why “ugly” emails actually perform better: they have improved deliverability (fewer images/links means less spam filtering), better communication (simplicity removes barriers), and appear less salesy (they feel like notes from a colleague, not marketing).
Instead of perfect emails, focus on the trifecta: right message, right person, right time.
Most importantly, stop tweaking and start sending – good emails are good enough.
