#488: How To Sell To A CEO, CFO, CTO And Beyond… Adrian Davis

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Adrian Davis is a sales expert and on this episode of The Salesman Podcast he is explaining the step by step process to selling high value products to the c-suite.

What you will learn in this episode:

In this episode Adrian shares –

• Why you need speak on a much higher level with a CEO vs an end user
• How to build mental image in the c-suites mind of how you can help them crush their own strategic objectives
• The importance in understand if you’re selling a commodity or a high value product

Resources mentioned:

• WhetstoneINC.ca
• @TheSalesOracle
• Adrian on Linkedin

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Transcript:

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