#485: The Most Counter-Intuitive Way To Build TRUST, FAST! With Karl Sakas

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Karl Sakas is a marketing expert with over 20 years experience in the field. In this episode of the show Karl is explaining the power of “down-selling” as a tool to build trust with new potential customers.

What you will learn in this episode:

In this episode Karl shares –

• Why you always have competitive advantages, you’ve just got to find them…
• How to create awesome content from the sales calls you’re already making
• The importance of exchanging value, not just blindly giving it

Resources mentioned:

• Book: The In-Demand Marketing Agency: How to Use Public Speaking to Become an Agency of Choice
• SakasAndCompany.com
• Karl on Linkedin
• @KarlSakas

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Transcript:

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