Tony Hughes is an author and sales expert who join’s me on this episode of the Salesman Podcast to look at the importance of having a story and how we, as individuals should sell it.
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(click the time stamp to jump directly to that point in the episode.)
- 1:00 show intro
- 1:46 Interview starts
- 2:17 The timeless truth
- 6:00 What my product is VS what I can do to help
- 7:42 The structure
- 11:00 How to get more attention from sales prospects
- 14:58 How do we make our message more memorable?
- 18:44 How to give more value in the last contact point
- 28:06 One piece of sales advice for #SalesNation
- 31:59 Wrap up
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Tony’s book: The Joshua Principle: Leadership Secrets of Selling
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