Jim Keenan comes on the Salesman Podcast to discuss why in the internet age, where a prospects first reaction is to ‘google it’, a sales professionals personal brand means everything.
Your Personal Brand
The show is kicked off with Keenan going off that there is even a debate about the importance of having a personal brand as a sales professional. Of course, it’s more important now than ever before.
“It’s brand you 100%, don’t you ever build your brand for a company” – Jim Keenan
Keenan then shares his thoughts on salespeople putting across their true personality.
“You can’t play to those people who aren’t going to like you” – Jim Keenan
The show is wrapped up with the guys diving into who’s responsibility it is to improve their personal brand. Is it down to your company or is it down to you?
Keenan is A Sales Guy Inc’s CEO/President and Chief Antagonist. He’s been selling something to someone for his entire life.
He’s been teaching and coaching almost as long. With over 20 years of sales experience, which he’ll tell you he doesn’t give a shit about, Keenan has been influencing, learning from and shaping the world of sales for a long time.
He is the celebrated author of Not Taught: What It Takes to be Successful in the 21st Century That Nobody’s Teaching You. The 21st Century has ushered in the information age, and with it a new set of rules for success. Not Taught shares how the rules of the industrial age no longer work and that if you want to be successful you must learn the new rules for success.
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