Powerful LinkedIn Prospecting: The 4 Dos and the 4 Don’ts

50% of salespeople are using LinkedIn to beat sales quota. Social selling is the new name of the game. In fact, 90% of C-level executives ignore cold calls altogether, especially since 84% prefer consulting social media before making purchasing decisions. As a result, cold calling to fill your pipeline is on its last legs. On the flip side, three-quarters […]