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Key Account Management is EVERYTHING to winning long-term in B2B sales. On this MASHUP episode, 5 of the worlds top key account management and referral selling experts share their insights on how we can crush it in B2B sales.
Whilst it’s not the sexiest of topics, once you have solid relationships, a referral system in place and a solid customer base, selling actually becomes pretty simple.
Video Podcast:
Audio Podcast:
Transcript:
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