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Chris Murray is a sales expert and author of the book “Selling with Ease: The 4 Step Sales Cycle Found in Every Successful Business Transaction”.
On this episode of the podcast Chris is explaining the 4x steps that we have to go through to close any B2B deal, big or small.
What you will learn in this episode:
Chris explains the following in this episode of the Salesman Podcast LIVE –
- Why value is so linked to trust in sales
- The importance of gaining commitments from prospects
- How being self-aware is a competitive advantage
Resources mentioned:
- Book – Selling with Ease: The 4 Step Sales Cycle Found in Every Successful Business Transaction
- Chris on Linkedin
- @VardaKreuz
Transcript:
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