Is Sales Is Simpler Than We Think? With Diane Helbig

Diane Helbig joins Will on this episode of the Salesman Podcast to dicsus why sales is actually much simpler than we like to think it is.





Making Sales Simple

The show is kicked off with Diane explaining why sales can be as simple as just giving our customers what they've asked for (and then a little bit extra). Generally speaking, it's no more complicated than that.

“If we have something, that helps them solve a problem. If we can match our solution to their problem, they will buy it from us if they trust that we're telling them the truth” – Diane Helbig

The show is wrapped up with Diane sharing how after working with hundreds of people, the idea of “just do this” in the sales industry is a lie. There is no one fit solution to your customers problems and this is where you add value by consulting with them to see if your solution can help them out.

Diane and Will also cover –

  • Is body language, influence, social selling and all the other buzzwords a crutch because your solution doesn't meet the prospects needs?
  • Why if sales training seems ‘magic' it's likely too good to be true
  • Getting back to the basics of sales
  • Why being insincere kills your chances of closing a deal



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Guest info:

Diane Helbig is an internationally recognized business and leadership development advisor, author, speaker, and workshop facilitator. As a certified, professional coach and president of Seize This Day, Diane helps businesses and organizations operate more constructively and profitably. She evaluates, encourages, and guides her clients.

Diane works with her clients to create, implement, and monitor individualized strategies that result in better communication, increased performance, and greater results. Diane serves as a trusted advisor and guide, helping her clients see the value in changing their behaviour. Diane’s clients find themselves achieving incredible successes – many beyond what they had previously believed were possible.

She brings over 20 years of small business management and sales to her coaching.


Show notes:

Diane's radio show 



Books mentioned:

Expert Insights: Business Gurus Share Tips to Accelerate Your Business Growth

How to Win Friends and Influence People

15 Secrets Successful People Know About Time Management: The Productivity Habits of 7 Billionaires, 13 Olympic Athletes, 29 Straight-A Students, and 23


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