Every sales person has faced objections, right?
You probably face them every single day, on almost every single call with your buyers too.
Sam gets objections every time he jumps on a call with a potential buyer. They stress him out.
He was told that he’d get better at dealing with objections with time and experience.
So he faced objection after objection for months and months hoping to get better at handling them and…
Well he still regularly got tripped up by his buyers.
One day he asked his colleague Walter how he dealt with sales objections and Walter explained he uses a simple 5 step process.
- LISTEN
- REPEAT BACK
- IS IT IMPORTANT?
- “IF WE…?” THEN SOLVE
- MOVE ON
Want to learn how to implement Walters 5 step objection handling framework?
Check out the video.
