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Secure Referrals That Close Easily
Andy Lopata joins Will Barron on this episode of the Salesman Podcast to discuss networking to get referrals.
The show is kicked off with Andy explaining that most salespeople are not leveraging LinkedIn as well as they should.
“I think you missed the magic work, engagement” – Andy Lopata
Andy then shares his thoughts on how too many sales professionals are focused on selling and not building relationships when they first have an opportunity to add value to a new prospect.
“If you engage you can build relationships, if you sell to them you won’t.” – Andy Lopata
The show is wrapped up with Andy giving us a example why millennials network far differently to every other generation.
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Guest info:
Andy Lopata believes that networking is a vital tool in business, from sales generation to career development. Unfortunately, it’s still not treated with the same strategic consideration as other business methods, leaving many companies and individuals failing to realise the potential their networks offer.
Andy is a business networking strategist. He works with companies on how to use networking tools to develop their businesses. Networking is not just about sales. Whether for lead generation, breaking down silos internally, recruitment and retention of top staff or developing future leaders, networks and collaboration have a key role to play.
He has a regular blog in The Huffington Post and have been quoted in national press, including The Sunday Times, The Financial Times and The Guardian.
Show notes:
BOOK: Recommended: How to sell through networking and referrals
LinkedIn.com/in/NetworkingStrategy
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