Use proven frameworks and unlimited coaching to find and close more sales in the next 30 days. Guaranteed. Academy is a 12-month training and coaching program that shows you how to smash quota year, after year (without grinding out cold calls or being "salesy").

Who is it for Academy is a good fit if you:

What it helps them achieve Academy will help you find and close more, bigger sales than ever before.


A) Understand your market

Create a value proposition that has prospects begging to chat.

B) Book more meetings

Implement a sales cadence that makes booking sales meetings predictable.

C) Close more, bigger sales

Diagnose your buyers problems and close them with zero rejection.

D) Unlock your mental game

Become a professional whois capable of achieving their full potential, year after year.

How it works Academy gives you everything you need to find and close more sales.


4-week online training

Effective video training covering the 36 proven, step-by-step, selling frameworks.

Quarterly 1-on-1 calls

Uncover the 10% changes that will generate 90% of your results on your quarterly consulting calls.

Pipeline Review

Put your pipeline and deal flow through our bespoke system and better understand their health and potential.

Group coaching calls

Multiple 1-hour Zoom calls per week. Practice, ask questions and get answers.

Asset reviews

Get unlimited reviews of emails, scripts, LinkedIn profile and more by our industry experts.

SalesCode assessment

Take our SalesCode assessment and learn what you need to improve to reach your potential.


Get physical copies of Selling Made Simple and SalesCode shipped right to your door.


Get an accountability partner who will hold you to your daily selling activities.


Share your journey and ask questions to over 2,000 other high performers.

Our results, by the numbers


Academy members


Revenue delivered by academy members


Commissions earned by academy members

Countless Success stories

If you're a good fit for the training, you'll be joining the following students who are having sales success.


Ohimai - Sales professional

"We have started training all our reps on this and it's fantastic"

Bruce - Co-founder


x - Small business owner

"If you're in sales and you want to take your game to the next level"

Liam - Sales professional

"You will improve your skills and it applies to any industry"

Jeffrey - Co-founder

"I recommend the program because of the high quality material and the support"

Lysmuna - Small business owner

"Overall the course is excellent and I highly recommend it"​

Greg- Small business owner

"It helped me become a better seller... I urge you to join the Academy"

Ken - Account manager

"It gives you a good base foundation. It gives you easy and applicable steps"

Sam - Sales professional

"We also use the resources to coach and carry out training for our team"​

Ed - Commercial senior director

"What I like is that the principles are based on the scientific method"

Jozef - Small business owner

"I'd recommend hopping on the calls because they're incredibly valuable"

Frederick - Small business owner

"When I started the program I was at a 15% close rate. After 30 days I increased my close rate to 35% "

Amanda - Account executive

"Highly recommend this program for anyone who is trying to elevate their training and skills"

Jacques - Account executive

"I've already used Will's process to win new customer orders and I can recommend his training program"

Simon - Business owner

"What I like about is how clear the training is"

Alex - Account executive

"It's really pragmatic, very straight forward and you can get going straight away"

David - Sales Enablement Manager

"It's not just another traditional sales training"

Adam - Sales manager

How to get started

Schedule a call with Will and he will meet with you on Zoom to see if Academy is a good fit. If you have any questions, email
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