73% of B2B buyers are now Millennial’s? Can Sales Emails Be Automated? | This Week In Sales

On this week in sales we’ll be looking at: 

  • The fact that 73% of B2B buyers are now Millennial's
  • Top 10 CRM’s for Small Businesses (there are some surprises!)
  • And we ask the question, can automated sales emails really be customized?

And much more! 

This Week In Sales hosts:


The Post-Pandemic Evolution of B2B Sales

Research conducted by Merit found that up to 73% of B2B buyers are now Millennials. This transition is changing the B2B sales landscape.

According to the IBM Institute, Millennials prefer to engage B2B sales through email or phone nearly 3-to-1 over face-to-face meetings.


Mary Shea, Leading Analyst of Sales Technology, Joins Outreach as the First-Ever Global Innovation Evangelist

In her new role, Shea is responsible for helping educate the market and customers on the rapidly evolving sales technology landscape.

Outreach, the largest and fastest-growing sales engagement platform, today announced Mary Shea, sales futurist and leading industry analyst, as Vice President, Global Innovation Evangelist.


64% of B2B Marketers Still Faced with Budget and Resource Challenges

Despite the initiatives in place to collaborate with sales, research suggests that this is an area that B2B marketers have needed to improve upon.

Altimeter published its “State of Digital Selling” report, and the data indicated that just 32% of average B2B marketers successfully collaborate with sales to deliver the right content at the right time to convert leads.

Just 36% of average B2B marketers claim that marketing, sales and service teams perform well together to provide sellers with real-time data intelligence on prospect activity.


Top 10 CRM Software for Small Businesses

Growing a small business requires strategic investments in areas that will make your processes simpler and more productive. A CRM software application is one of the tools that will help you do that.

In fact, 92% of respondents in “Validity's State of CRM Data Management Report” said their CRM and the data it contained was important for achieving revenue goals. With a powerful CRM supporting all of your customer interactions, there is no limit to how much your business can grow.

Top CRM software comparison

  • HubSpot: Best CRM for built-in marketing tools
  • Nimble: Best CRM for Office 365 and Google Workspace users
  • Less Annoying CRM: Best CRM for basic needs
  • Apptivo: Best CRM for integration
  • Insightly: Best CRM for team management
  • Drip: Best CRM for ecommerce
  • Keap: Best CRM for large teams
  • Salesforce: Best CRM for advanced needs
  • Vtiger: Best value CRM
  • Zoho CRM: Best CRM for lead management



Ryan Doyle had grown tired of a trend he saw in sales technology. Every tool seemed to focus on one thing — quantity. Send more emails, find more leads, make more phone calls.

Yet the best salespeople aren’t sending 1,000 emails a day. They’re spending their time researching prospects and crafting personal messages,  So, he set out to build his own tool, one that would focus on quality outreach over quantity.

This idea became the foundation for his custom tool, Magic Sales Bot, a program that automates building personalized sales emails.


MindTickle number of Fortune 500 and Global 2000 customers and achieves more than 150% enterprise net retention 

MindTickle, the leader in Sales Readiness technology, today announced it achieved tremendous growth, customer acquisition and engagement, and technological milestones in 2020. 

MindTickle's remote and ready programs engaging more than 360,000 users. The platform delivered a 150% increase in micro-learning assignments, 20 million knowledge check questions, 560,000 hours of video consumed, 641,000 certifications granted, and 353,000 role-play exercises.


Imposter syndrome's ugly roots

Imposter syndrome, a term coined for that feeling of inadequacy despite one's accomplishments, often focuses too much on the individual, rather than the cultural and societal problems that caused it, argues a report in Harvard Business Review.

Particularly for women and minorities, imposter syndrome could be the result of systemic bias and history that requires changes in the workplace, says the report. Indeed, the author argues that White men's career progression is imbued with validation and role models, whereas women and minorities constantly face questions of their competence no matter their seniority.


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