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> Podcast > #569: What Is a “Buying Group”? And how To Sell To Them With Kevin Dixon

#569: What Is a “Buying Group”? And how To Sell To Them With Kevin Dixon

Kevin is the founder of Boxxstep, a SaaS Buyer Relationship Management platform that helps B2B salespeople manage opportunities from the buyers perspective.

On this episode of the show, Kevin explains what a buying group is and how to interact with them in a way to leads to a higher chance of success in closing the deal.

Video Podcast:

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