#486: How To “Position” Your Product And YOURSELF! With Alice Heiman

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Alice Heiman is the entrepreneurs sales coach and renowned keynote speaker. In this episode of the show Alice explains how to position your product and yourself as a sales professional in the mind of the customer.

What you will learn in this episode:

In this episode Alice shares –

• Why you are likely casting to wide of a net with your prospecting
• How to prospect without spamming the crap out of your target market with cold emails
• The importance of going “beyond product knowledge” if you want to thrive in sales

Resources mentioned:

• Aliceheiman.com
• Alice on Linkedin
• @aliceheiman

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Transcript:

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