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Jeff Koser CEO at Selling to Zebras and is a sales expert with some interesting views on how to win B2B deals.
What you will learn in this episode:
In this episode Jeff shares –
- Why you need to add an extra layer of service as a sales professional to stand out
- The difference between “meeting specifications” and then blowing the customers mind
- How to get the customer to tell you the steps you need to go through to win the business with them
Resources mentioned:
- Jeff on Linkedin
- SellingToZebras.com
- Book: Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably
Transcript:
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