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Rob Jolles is a sought-after speaker and best-selling author. On this episode of The Salesman Podcast Rob is explaining how we can push a prospect through the fear of change that is holding them back from making a buying decision.
What you will learn in this episode:
In this episode Rob shares –
- What holds people back from making a B2B purchase
- The importance of communicating with prospects in the way they best take in information – audio, visual etc
- How all motivation comes down to pain VS value added
Resources mentioned:
- Jolles.com
- Book – How to Change Minds: The Art of Influence without Manipulation
- Rob on Linkedin
- @robjolles
Transcript:
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