#425: Why You Can’t Go “Account Based Selling” Alone… With Trish Bertuzzi

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Trish Bertuzzi is a leading inside sales expert and CEO of The Bridge Group. On this episode of the Salesman Podcast Trish is explaining why sales people will struggle to build an account based selling system without the buy-in of their company.

What you will learn in this episode:

Trish shares –

  • Why you need marketing, finance, the c-suite and others to come on board for a true “account based sales” strategy to work
  • The role of personal branding in the world of sales
  • How in an account based strategy, you as the sales professional don’t select the accounts to go after, the company as a whole does

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Resources mentioned:



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