Jeff Davis has a passion for aligning sales and marketing teams to increase their effectiveness at driving revenue. He joins me on today’s show to share two things –
- What exactly marketing can do for us, the information we can ask them for and how (selfishly) they can directly support us in prospecting.
- Jeff also gives a fascinating overview of what marketing are doing that sales are simply just not aware of. HINT: They’re helping you close deals!
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